Videogallery
El papel del pescadero
La confianza del cliente es algo que debe ganarse el profesional de la venta del pescado y supone "el mejor aliado para el negocio". La información, a través del etiquetado y el diálogo, es un elemento fundamental en la cadena de comercialización de los productos procedentes del mar; sobre todo cuando se aboga por la pesca sostenible y la seguridad alimentaria. El pescadero es un nexo entre el consumidor final y el mar, y en su mano está saber orientar al cliente y, por tanto, fomentar el consumo responsable. Ver
El papel del distribuidor
El distribuidor es el nexo entre el barco y el punto de venta y, por tanto, en su mano está evitar la mezcla de especies, tanto en función de su procedencia como de su calidad o del tipo de captura. La veracidad de la información que llega al consumidor final depende, por igual, de todos los agentes que integran el proceso de comercialización de los productos procedentes del mar, desde los propios pescadores hasta los restauradores, pasando por supuesto por los distribuidores, sean estos mayoristas o minoristas. Ver
El papel del restaurador
Conscientes de la importancia de contar con un proveedor serio, los restauradores están convencidos de la necesidad de que cada eslabón de la cadena "cumpla" con su cometido para así poder garantizar al consumidor final la calidad del producto que elige tener en el plato. Conservar la información hasta el final, comunicar todo detalle aportando la importancia que se merece a la trazabilidad, es tarea esencial para hacer posible un consumo responsable que permita, a su vez, la sostenibilidad de los recursos marinos y del propio medio. Ver
Guardians of the fisheries
Dignify the profession of artisanal fishermen seeking a sustainable marine environment, so that future generations in coastal communities have more and better opportunities than exist today and so that justice is done to what fishermen define as a culture unique in the world. This video shows fishing communities' work and views. They belong to the RECOPADES (Network of Fishing Communities for Sustainable Development) international network, committed to environmental, economic and social best practices as their distinctive work model. Play
Charter for the future. School workshops 2008/2009
Sustainable development projects in coastal communities, launched in countries like Peru and Bolivia, enabled Fundación Lonxanet, in 2009, to raise awareness among young students of the importance to modify their conduct and direct them towards a lifestyle that is more sustainable and respectful of the environment. After the talks and workshops, the students drafted a commitment charter which they read out in the town council, asking the adults to advocate responsible consumption of resources. Play
Guardians of Lira. Outreach response to the Prestige
The Prestige catastrophe was a real tragedy for the marine environment and for those who work it. However, the incident has also served as a stimulus for artisanal fishermen, aware of the need to build a future geared towards direct marketing of the product. Through fishing workshops and fishing tourism, the fishing associations - in this case in Lira- dignify and publicise the profession, championing the sustainable use of resources. Play
Charter for the future. School worshops 2010/2011
Through awareness-raising campaigns on the importance to respect the environment so as to bring about a better world, in 2010/2011, Fundación Lonxanet imparted several different workshops on artisanal fishing, north-south relations and energy use and cooperation to schools in Muros, Ponte do Porto, Carnota and Valdoviño. The recipients of these dynamics, all of them secondary students, discovered at first hand, from the fishermen and shellfish-gatherers themselves, the importance of understanding that the sea is "everybody's"; they shared their findings with the representatives of their respective town councils and launched proposals for the future. Play
Sustainable development and international cooperation. School worshops 2007/2008
Communicate to the students the importance of protecting the environment, cultural heritage, sustainable development and international cooperation. This is the goal of workshops like this, seeking to instil in young children the commitment to the future through an exchange with initiatives developed in Peru. Everything from a comparison between the reality of the people, the culture and the heritage of the Andean country and Galicia. Play
El pescado original. Lonxanet Directo in the San Miguel market in Madrid
Sustainable fishing and responsible commerce. The Lonxanet Directo initiative delivers fresh fish to the fishmongers at the San Miguel market in Madrid. It is the essence of a project that champions the promotion of the fishing profession and products of the sea. Play